Sophisticated lighting with a simple user experience demands good design. Wireless and plug-and-play, TRÅDFRI can be installed by anyone. A remote control and mobile app place control within reach of every family member. The result is a system designed for what smart lighting should be, rather than the status quo.
For a full deep dive into the thoughts and principles that went into building the product you can watch my talk given at the Design Matters conference: http://plusjeppe.dk/keynote-speaker-at-design-matters/