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For over 15 years, I’ve worked across industries worldwide, creating products that empower and delight people ❤️.
I focus equally on crafting impactful products and building the right conditions for innovation and digital product development - because even the best ideas won’t thrive in the wrong environments.
Product design
Good design isn’t just about big ideas—it’s shaped by the thousands of small product decisions made every day during execution. Success comes from making those decisions intentional, user-centered, and aligned with the product vision.
My designs are grounded in research, driven by data, and refined with a dash of intuition from 15 years of experience.
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Product strategy
Good products don’t happen by chance—they need a clear strategy that connects business goals to real user value. A strong product strategy defines how a company’s ambitions translate into products that make an impact.
It outlines how products will deliver on business objectives and ensures teams are solving the right problems. Without it, even great ideas can miss the mark.
I take a collaborative approach to shaping product strategy, running multidisciplinary workshops that turn vision into action.
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Team leadership
At Hello Group, frog design, and Danske Bank, I’ve led and managed design teams, focusing on both individual growth and team effectiveness.
I support designers through 1:1 coaching, structured feedback, and hands-on collaboration, helping them sharpen their skills and take ownership in product development. My goal is to create teams where designers don’t just execute but actively shape the products they work on.
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Mentoring and training
Almost every company today operates as a digital product company, requiring a new way of working and thinking.
I focus not just on designing products but on helping teams build the skills to work iteratively, using data and insights to drive decisions. I’ve helped organizations strengthen their product capabilities and scale their design operations.
I’ve also spent several years lecturing at IT University of Copenhagen, helping shape the next generation of product designers.
Product design
Good design isn’t just about big ideas—it’s shaped by the thousands of small product decisions made every day during execution. Success comes from making those decisions intentional, user-centered, and aligned with the product vision.
My designs are grounded in research, driven by data, and refined with a dash of intuition from 15 years of experience.
Product strategy
Good products don’t happen by chance—they need a clear strategy that connects business goals to real user value. A strong product strategy defines how a company’s ambitions translate into products that make an impact.
It outlines how products will deliver on business objectives and ensures teams are solving the right problems. Without it, even great ideas can miss the mark.
I take a collaborative approach to shaping product strategy, running multidisciplinary workshops that turn vision into action.
Team leadership
At Hello Group, frog design, and Danske Bank, I’ve led and managed design teams, focusing on both individual growth and team effectiveness.
I support designers through 1:1 coaching, structured feedback, and hands-on collaboration, helping them sharpen their skills and take ownership in product development. My goal is to create teams where designers don’t just execute but actively shape the products they work on.
Mentoring and training
Almost every company today operates as a digital product company, requiring a new way of working and thinking.
I focus not just on designing products but on helping teams build the skills to work iteratively, using data and insights to drive decisions. I’ve helped organizations strengthen their product capabilities and scale their design operations.
I’ve also spent several years lecturing at IT University of Copenhagen, helping shape the next generation of product designers.
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Product design
Good design isn’t just about big ideas—it’s shaped by the thousands of small product decisions made every day during execution. Success comes from making those decisions intentional, user-centered, and aligned with the product vision.
My designs are grounded in research, driven by data, and refined with a dash of intuition from 15 years of experience.
Product strategy
Good products don’t happen by chance—they need a clear strategy that connects business goals to real user value. A strong product strategy defines how a company’s ambitions translate into products that make an impact.
It outlines how products will deliver on business objectives and ensures teams are solving the right problems. Without it, even great ideas can miss the mark.
I take a collaborative approach to shaping product strategy, running multidisciplinary workshops that turn vision into action.
Team leadership
At Hello Group, frog design, and Danske Bank, I’ve led and managed design teams, focusing on both individual growth and team effectiveness.
I support designers through 1:1 coaching, structured feedback, and hands-on collaboration, helping them sharpen their skills and take ownership in product development. My goal is to create teams where designers don’t just execute but actively shape the products they work on.
Mentoring & training
Almost every company today operates as a digital product company, requiring a new way of working and thinking.
I focus not just on designing products but on helping teams build the skills to work iteratively, using data and insights to drive decisions. I’ve helped organizations strengthen their product capabilities and scale their design operations.
I’ve also spent several years lecturing at IT University of Copenhagen, helping shape the next generation of product designers.
Why Webflow?
It allows pixel perfect development
It makes development much faster
It makes internal team more flexible
I can make delightful interactions and animations
It's 100% SEO friendly
I build with clean and efficient code, using Client-First.
Your site will load super fast
Hyper-secure, as standard
Gustav Been
Development Manager, Danske Bank
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Anders Uttrup
Group CMO, Infomedia
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Teresa Schantz Andersen
UX Manager, Novo Nordisk
FAQs
How long does it take to rebrand my company?
The timeline for a rebrand (strategy and design) depends on the project scope, the size of the brand, its goals, and how deep we go with the strategy. On average, it could take anywhere from 3 to 8 weeks.
How long does it take build a website?
The time required to build a website depends on several factors, such as complexity, strategy, number of pages, development, and specific integrations. Generally, the project can take anywhere from 3 to 12 weeks.
What’s your process?
Learn, strategy, Create.
Do you want to know more?
How much does it cost?
I don't have a price list. The projects I work on are all unique and different, as are the services I offer. This implies that the prices are also customized according to the scope of work. To get an idea of the price of the services you need, jump on a call with me.