Keeping focus on the elements that drive actions
In the hierarchy of information, we focused on the information that was proven to drive decisions. Using user research and analytics we convinced the client that not all information should have the same weight.
The counter shows users exactly how long is left in a way that is engaging and again reinforces the urgency. Next all the buttons that are most valuable to the user is prominent on the screen, inviting to take action. Lastly to create this focus we layered secondary information in subpages as not to clutter the interface.