Making the tool simple and understandable without leaving out information
Insurance details can fill pages upon pages with small print information, and as a trade organization it naturally important that all of these details are available in the tool. The problem was that showing all of this information would cause paralysis, and the users would leave without fulfilling their goal.
We therefore worked a lot with layering of information always showing the conclusions in the first screen and letting users dig through the layers if they needed all the details. We tried to use data visualisations as much as possible to make the information understandable and enticing.